Embracing the Future with Artisanal Skills

As South Africa continues its pursuit of economic growth and industrial sustainability, attention is being drawn to a crucial yet often overlooked segment of the workforce: artisans. Acknowledging this need, the Manufacturing, Engineering and Related Services Sector Education and Training Authority (merSETA) has become a major role player in the Decade of the Artisan (DoA) initiative of the Department of Higher Education and Training (DHET). Now in its tenth year, this campaign has played a key role in promoting skills development and career opportunities in the artisan sector, particularly among the youth.

The DOA initiative, hosted at Vhembe TVET College, goes beyond a typical educational programme; it is a movement. With a significant investment of One Million Rand towards hosting the event, the merSETA aims to address the critical shortage of qualified artisans in South Africa. Artisans are fundamental to many industries, including manufacturing and engineering, and their skills are essential for the country's progress. The DoA initiative underscores the importance of equipping young people with the skills needed to succeed in these fields.

This initiative does more than train artisans; it aims to inspire. Through interactive "Try-A-Skill" exhibitions, students from Grades 9 to 12 can explore various artisanal careers, gaining hands-on experience and a practical understanding of these professions. This immersive approach not only educates but also motivates young minds to consider artisanal careers as viable and rewarding options.

The DoA initiative also focuses on empowering Career Development Practitioners, such as Life Orientation Educators, Student Support Officers, CET Lecturers, Community Development Workers and Career Information Officers. By transforming these individuals into artisan ambassadors, the initiative ensures that the importance of artisanal careers reaches a wider audience, including parents, educators and community leaders who significantly influence the career choices of young people.

The theme, "It’s Cool to be a 21st Century Artisan," reflects the initiative’s modern and dynamic approach to skills development. It seeks to change perceptions of artisanal careers, presenting them as not only essential but also attractive and forward-thinking. This rebranding is vital for attracting the younger generation to fields traditionally perceived as less glamorous than other professions.

As part of the 2024 Final Chapter of the DoA initiative, the campaign will be launched at nine TVET colleges across the country, beginning with Vhembe TVET College’s Makwarela Campus. This national effort highlights the collaborative nature of the initiative, involving the Department of Higher Education and Training (DHET), merSETA and various TVET colleges. This partnership demonstrates how coordinated efforts can drive substantial change and develop a skilled workforce prepared to meet the demands of the 21st century.

The DOA initiative is not merely a program but a vital movement towards building a robust and sustainable economy. By investing in our youth and highlighting the importance of artisan skills, we are laying the foundation for a prosperous future. Let us support this initiative, encourage our aspiring artisans, and celebrate the skills that will shape South Africa's future.

Date:02 September 2024

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