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Faced with challenges arising from new developments in the music industry, rhumba music artists in South Africa have joined forces and formed an organisation to support themselves. The organisation, South African Rhumba Artists United (SARAU), was launched in Vhembe in the middle of April.
The executive committee of the organisation comprises prominent and popular rhumba or tshingondo music stars, including Clement Marko Simbine (president), Malume Xinabya (vice-president), Tshigomboza (secretary), Mashudu Manyatshe (vice-chairperson), Ndivhuwo Mabaye (treasurer), Tshanduko Mudau (vice-secretary), Mr Tinyiko Matototo (chairperson).
The founding president of the organisation, Clement Marko Simbine, stated that the idea to form such a body had arisen from the challenges they encountered as individual artists. “The music industry is becoming increasingly complex and requires certain skills. This platform aims to unite us as rhumba musicians. It serves as a new home for musicians, where we can assist each other through networking sessions. As united artists, we support each other in signing contracts, marketing songs, managing copyright, and helping each other with live performances. We are here to inspire each other, and it is benefiting all of us,” he said.
Simbine called on other artists to join them. “As united artists, we can now set our own terms and organise shows. Together, we have embarked on a tour of Limpopo, introducing the organisation through music festivals. On Saturday, 4 May, we will be at Masisi Una Eating House, where artists like Whitey Dama, Tshifhiwa Rabambukwa Tshigomboza, and Tshibemuda, among others, will showcase their skills,” Simbine said.
Guitar wizard Whitey Dama praised the founder of the organisation for initiating such a crucial step. “This is what we have been waiting for all these years. Rhumba artists are often overlooked and undervalued. This genre is the least respected compared to others, and working together as artists will propel us forward,” he stated.
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South African Rhumba Artists United (SARAU) will be performing live at Masisi Una Eating House on 4 May. Photo supplied.
By: Elmon Tshikhudo
Elmon Tshikhudo started off as a photographer. He developed an interest in writing and started submitting articles to local as well as national publications. He became part of the Limpopo Mirror family in 2005 and was a permanent part of the news team until 2019.
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