Acting CEO of the Limpopo Tourism Agency (LTA) Mr Ndavhe Ramakuela. Photo: Silas Nduvheni.
With the recent relegation of the Black Leopards FC from the DStv Premiership League, and the selling of Tshakhuma Tsha Madzivhandila (TTM) to Polokwane-based owner Abraham Sello, questions as to what will happen to the R3 million set aside by the Limpopo Department of Economic Development Environment and Tourism (LEDET) to market the province’s PSL teams have arisen.
The funds were allocated and tabled in the Vhembe District Municipality’s 2021/22 Integrated Development Plan (IDP).
The acting chief executive officer (CEO) of the Limpopo Tourism Agency (LTA), Mr Ndavhe Ramakuela, confirmed to Limpopo Mirror that the agency had set aside R3 million to support the marketing of Limpopo teams playing in the DStv Premier League, and that the division of this amount would depend on the final number of teams in the province playing in the league.
“We understand that the Venda-based local team, Black Leopards FC, was recently relegated to the National First Division, Glad Africa. Any team not playing in the PSL league during the financial year is automatically disqualified from such a marketing campaign. Our budget adjustment depends on the teams that are currently playing in the PSL during that financial year, and we will shift the funds supposed to market Black Leopards to the teams in the province that are playing in the PSL league,” said Ramakuela.
According to him, they derive great joy from the partnership they have established with the teams, as it offers them access to the marketing platforms that are available, especially when matches are played live on television.
Limpopo Premier Mr Chupu Mathabatha congratulated Sekhukhune United FC for gaining promotion to the DStv Premier League. The promotion of Sekhukhune United FC was recently confirmed by the management of DStv PSL, following court challenges by both Polokwane FC and TS Sporting.
Date:24 June 2021 - By: Silas Nduvheni