Madikita hustles for local artists

Date:14 February 2021 - By: Tshifhiwa Mukwevho

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Arendwaho Duncan Ndou is one of only a few art lovers in the Vhembe district who have made it their business to promote local talent.

Ndou is better known as Madikita in the music fraternity. “I believe that artists need more promotion and exposure in this day and age, because they barely survive on what they earn from CD sales,” he said. “Now we need to promote them so that they can get booked to do live performances and earn a decent living.”

His journey started some years ago when he organised events, such as ‘pens down’ and beauty pageants in Tshandama village. Today he is utilising the skills that he had amassed during those days to market and promote singers in whose talents and abilities he truly believes.

“I am proud to promote a wide range of artists whose talents would never have been exposed, had it not been for my efforts,” Madikita said.

He said that, while Covid-19 has rendered many events null, he had been doing and managing online performances by his clients (artists), and that he would continue to do so until the pandemic ends and this business opens again for good.

He had arranged shows featuring great names, like Proheed. The Proheed show in particular, he said, received a large audience. “So far I have promoted the music of Dovey, 30 Mrepa, Proheed, Shufflers and RasCanly. We hope to do more once we are no longer in the level three lockdown,” he said. “We are really looking forward to doing more for artists.”

Meanwhile, he had documented his hustle journey in a book which he hopes to publish soon. It is titled A Mind of a Hustler. “The youth will learn that success is not measured by one’s background, but by hard work and strategizing,” he said. “They will learn that success takes time and it needs more patience.”

Madikita is available on Twitter (@Lunchtimeshow01) and Facebook (Ndimadikita Ndou). He can be reached on Tel 072 315 1784.


Arendwaho Duncan Ndou, also known as Madikita, makes it his business to promote local artists. Picture supplied.


By: Tshifhiwa Mukwevho

Tshifhiwa Given Mukwevho was born in 1984 in Madombidzha village, not far from Louis Trichardt in the Limpopo Province. After submitting articles for roughly a year for Limpopo Mirror's youth supplement, Makoya, he started writing for the main newspaper. He is a prolific writer who published his first book, titled A Traumatic Revenge in 2011. It focusses on life on the street and how to survive amidst poverty. His second book titled The Violent Gestures of Life was published in 2014.